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Title details for Market Your Way to Growth by Philip Kotler - Wait list

Market Your Way to Growth

by Philip Kotler
Milton Kotler
ebook
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Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters

With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.

  • Proven business and marketing advice from leading names in the industry
  • Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others
  • Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
    • Expand title description text
    Publisher: Wiley

    Kindle Book

    • Release date: December 17, 2012

    OverDrive Read

    • ISBN: 9781118519646
    • Release date: December 17, 2012

    EPUB ebook

    • ISBN: 9781118519646
    • File size: 2234 KB
    • Release date: December 17, 2012

    PDF ebook

    • ISBN: 9781118519660
    • File size: 3887 KB
    • Release date: December 17, 2012

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook
    PDF ebook

    subjects

    Business Nonfiction

    Languages

    English

    Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters

    With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.

  • Proven business and marketing advice from leading names in the industry
  • Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others
  • Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
    • Expand title description text
    Business Nonfiction
    • Details

      Publisher:
      Wiley

      Kindle Book
      Release date: December 17, 2012

      OverDrive Read
      ISBN: 9781118519646
      Release date: December 17, 2012

      EPUB ebook
      ISBN: 9781118519646
      File size: 2234 KB
      Release date: December 17, 2012

      PDF ebook
      ISBN: 9781118519660
      File size: 3887 KB
      Release date: December 17, 2012

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
      PDF ebook
    • Languages
      English