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Title details for Brand Real by Laurence Vincent - Wait list

Brand Real

by Laurence Vincent
ebook
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Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands—logos, advertising, imagery, communications—directly to the core elements of business strategy. Most importantly, they'll explore the correlation between a succinct, efficient brand and powerful, lasting connections with their customers.Companies are becoming increasingly creative in their branding strategies—building identities ranging from the warm and fuzzy to the ultra cool and edgy. But it seems many of these enterprises forget that a brand, at its heart, is a promise to deliver. Brand Real ensures your customers' experiences lives up to that promise and that their loyalties stay with you.
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Publisher: AMACOM Books Edition: 1

Kindle Book

  • Release date: February 15, 2012

OverDrive Read

  • ISBN: 9780814416778
  • Release date: February 15, 2012

EPUB ebook

  • ISBN: 9780814416778
  • File size: 2840 KB
  • Release date: February 15, 2012

PDF ebook

  • ISBN: 9780814416778
  • File size: 2134 KB
  • Release date: February 15, 2012

Formats

Kindle Book
OverDrive Read
EPUB ebook
PDF ebook

subjects

Business Nonfiction

Languages

English

Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands—logos, advertising, imagery, communications—directly to the core elements of business strategy. Most importantly, they'll explore the correlation between a succinct, efficient brand and powerful, lasting connections with their customers.Companies are becoming increasingly creative in their branding strategies—building identities ranging from the warm and fuzzy to the ultra cool and edgy. But it seems many of these enterprises forget that a brand, at its heart, is a promise to deliver. Brand Real ensures your customers' experiences lives up to that promise and that their loyalties stay with you.
Expand title description text
Business Nonfiction
  • Details

    Publisher:
    AMACOM Books
    Edition:
    1

    Kindle Book
    Release date: February 15, 2012

    OverDrive Read
    ISBN: 9780814416778
    Release date: February 15, 2012

    EPUB ebook
    ISBN: 9780814416778
    File size: 2840 KB
    Release date: February 15, 2012

    PDF ebook
    ISBN: 9780814416778
    File size: 2134 KB
    Release date: February 15, 2012

  • Creators
  • Formats
    Kindle Book
    OverDrive Read
    EPUB ebook
    PDF ebook
  • Languages
    English