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Title details for Beyond Book Sales by Susan Dowd - Available

Beyond Book Sales

by Susan Dowd
ebook
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Like library users, library donors hail from all walks of life. Regardless of the scope or complexity of library fundraising, successful efforts are always about forging and strengthening relationships with the range of stakeholders throughout the community. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include:

  • The gift pyramid model for developing the culture of giving that leads to big gifts

  • Overcoming fears of sponsorship and embracing cause-related marketing

  • Pitching the appropriate charitable gift

  • Confronting common fears of requesting major gifts

  • The pros and cons of membership programs
    • Expand title description text
    Publisher: American Library Association

    OverDrive Read

    • ISBN: 9781555709129
    • Release date: June 16, 2014

    PDF ebook

    • ISBN: 9781555709129
    • File size: 42043 KB
    • Release date: June 16, 2014

    Formats

    OverDrive Read
    PDF ebook

    subjects

    Language Arts Nonfiction

    Languages

    English

    Like library users, library donors hail from all walks of life. Regardless of the scope or complexity of library fundraising, successful efforts are always about forging and strengthening relationships with the range of stakeholders throughout the community. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include:

  • The gift pyramid model for developing the culture of giving that leads to big gifts

  • Overcoming fears of sponsorship and embracing cause-related marketing

  • Pitching the appropriate charitable gift

  • Confronting common fears of requesting major gifts

  • The pros and cons of membership programs
    • Expand title description text
    Language Arts Nonfiction